Founder & CEO, Executive Allure

Friends, colleagues, and clients know her as Moe — a calm, trusted presence leaders call when the moment carries weight.

Monique Shields is the Founder and CEO of Executive Allure, a strategic partner to visionary founders, CEOs, boards, and purpose-driven brands stepping into elevated visibility and meaningful responsibility.

She serves as a trusted extension of leadership when representation matters, conversations require discernment, and the environment must reflect the significance of the work.

With more than 30 years of experience supporting senior executives across telecommunications, retail, fashion, and philanthropy, Monique brings executive fluency, composure, and an intuitive ability to read the room.

Her career includes work alongside leadership teams at Verizon, Starbucks, CenturyLink, Nordstrom, and the Greater Tacoma Community Foundation — environments where trusted presence, discretion, and high-level coordination were essential.

That experience became the foundation for Executive Allure.

Today, Monique partners with leaders stewarding board governance, philanthropic initiatives, curated retreats, and defining leadership gatherings. Her work strengthens the structure behind the room so vision moves forward with clarity and intention.

Her leadership extends beyond client engagements through board service within a regional hospital system and as a 2024 Go Red for Women Mission Speaker with the American Heart Association — a mission that became deeply personal following the loss of her mother in 2024.

Executive Allure reflects the same grounded presence, discernment, and intentional leadership she brought to executive environments. It exists to protect the leader and strengthen what they are building.

In the Media

The Heart Behind Executive Allure

Executive Allure was built on the belief that leadership carries responsibility — and that meaningful moments deserve thoughtful structure.

Rooted in true strategic partnership, the work centers on standing alongside visionary founders, CEOs, and boards with discernment and clarity so what they are building moves forward with intention and strength.

National Honor for Excellence in Executive Leadership

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2021 Pacific Northwest Admin “Spirit” Award

In 2021, during her career as an executive assistant, Monique received the nationally recognized Spirit Award from the Admin Awards — the highest honor in the administrative profession.

The award recognizes administrative leaders honored for their impact, presence, and contribution at the highest levels of leadership.
Those same qualities — trusted partnership, anticipation of needs, and clarity under pressure — form the foundation of Executive Allure today.

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A group of five people smiling, with one person holding an award. They are standing in front of a black and gold curtain. One person wears a patterned shirt, another holds a colorful award, and others are in casual attire.

Experience trusted partnership in the moments that matter most.